Unlock Your Q4 Potential: How to Grow Your List When Times Are Tough
When ad costs climb and every shopper counts, Cory Gill says growing your email and SMS list before Black Friday may be the strongest lever you can pull.
How to Run a Winning Black Friday Meta Ads Campaign
Ben Radack’s Black Friday playbook reframes the goal as acquiring customers who stick around after the sale instead of just squeezing out revenue.
Are Your Ad Campaigns Winning?
More ad spend does not automatically mean more profit and Kaena Miller’s framework helps DTC brands find the sweet spot where contribution margin actually peaks.
How Meta’s Health & Wellness Categorization Impacts Accounts
Meta’s Health and Wellness categorization is affecting more advertisers than most realize and Brett Fish breaks down exactly what happens when your account gets flagged.
Using LLMs to Create Videos with Cracked Motion Design
With Opus 5.5 you can now hand an LLM your brand assets and UGC footage and get back a finished video ad with real production value and here is exactly how to do it.
The Google Ads BFCM Checklist: 18 Jobs to Do Before Cyber Monday
Most Black Friday losses in Google Ads trace back to mistakes made in October and these are the 18 jobs to work through before sale weekend arrives.
California’s AI Act: What the New Law on Synthetic Performers Means for Advertisers and Consumers
If your ad creative uses AI-generated avatars or voices and reaches Californians, a new disclosure requirement takes effect January 1st and the clock is ticking.
Is Your Attribution Model Holding Back Profitable Growth?
Your attribution report might be telling you to cut a channel that is actually driving growth and here is how a marketing mix model helps you find the real answer.
Is Detailed Targeting Dead? What Foxwell Members Are Seeing Post-Andromeda
The audience skills that defined Meta media buying for a decade have stopped being the job and here’s what Foxwell Founders members are doing instead.
What Should You Optimize on Your Landing Pages Before Q4?
Rebuilding a landing page three weeks before Black Friday is a costly gamble, so here is what to learn, fix, and protect before the surge in paid traffic arrives.
The 5 Most Common Google tROAS Mistakes (and How to Avoid Them)
Google tROAS generally does what it's asked to do, the harder part is knowing whether the evidence is actually ready to act on. Here's what most people get wrong.
How to Scale Meta Ads Without Blowing Up Your CPA
Most scaling panic is unnecessary but only if you know your numbers before you touch the budget. Here's the framework Foxwell members use to scale with confidence.
Navigating Q4 2026: Insights from the Foxwell Founders & Northbeam Marketing Survey
A new survey from Foxwell Founders and Northbeam shows Q4 2026 is shaping up to be the most complicated holiday season yet and marketers are split on how to feel about it.
AI Search Workshop Recap: Key Takeaways from Vishal Mahida’s Playbook for Agencies
Brands aren’t asking for AEO or GEO; they want to know why ChatGPT recommends their competitors and how agencies can turn that question into a revenue stream.
The Case for Boring Media Buying: Why I Keep Coming Back to the Basics
Daniel Kelly keeps coming back to four questions most accounts still can't answer, and until they can, no amount of sophisticated media buying will fix the business.