Discover how to improve your creative iterations for Meta ads with proven strategies focused on emotional resonance, creator diversity, and performance-based testing. Simple tweaks aren’t enough, so learn in this blog what top advertisers are doing instead.

Unlock the four key elements top-performing Meta ad creatives share: emotional hooks, diverse creators, strong structures, and platform-native execution. Learn how expert advertisers are evolving their strategies to win in today’s competitive creative landscape.

If you’re a Meta ad buyer, creative strategist, or brand owner sourcing UGC, understanding how to lock down perpetual usage rights is necessary to the success of your advertising efforts. This blog explains who owns the content, how usage rights are structured, and what to watch out for when negotiating with creators.

With Shopify’s new ChatGPT/Open AI integration, Large Language AI models (LLMs) can now shop for users on the web, and it’s about to be the next big marketing channel. Read this blog to learn the latest and prepare your brand for the future of marketing.

The Meta ad buying hack you didn’t know you needed, but will absolutely change your (work) life — How to Duplicate Ads from an ASC to a Manual Campaign

Andromeda is a groundbreaking advancement in Meta advertising technology aimed at enhancing the personalization and efficiency of ad delivery across its platforms. It is particularly significant for advertisers seeking to optimize their campaigns and achieve better returns on ad spend.

Discover how AI is shaping Meta ad creative in 2025. Learn what works, what doesn’t, how to blend AI with human strategy for high-performing ads, and AI tools that ad buyers are using.

Any creative strategist’s guide to writing winning creative briefs. Learn what to include, how to format it within a creative brief, and how to decide which creator needs which template, and which brands require more or less creative direction. Everything you need to write a winning creative brief is right here.

This blog explains the difference in Meta’s Sensitive Ad Category (rolled out in early 2025 and affects data being passed back to Meta), and Special Ad Category (affects audience targeting and aims to prevent discrimination).

This blog goes deep into a list of 17+ questions to ask when performing a creative analysis audit of ad creative on Meta or TikTok ads, including 10+ creative reports to pull, action items, next steps, iteration ideas, and more. If you’re a creative strategist or have any insight into making or analyzing creative in your ad account, this blog is a must-read.

This blog provides insights into budgeting for creative testing, understanding creative hit rates, and aligning creative strategies with advertising objectives in order to know how much total creative is needed by spend for Meta ad campaigns.

Manual and ASC named campaigns will go away and it'll just be one Advantage+ Sales Campaign (renamed from an Advantage+ Shopping Campaign”). Meta says to expect this rolled out to all accounts by Q2 of 2025. The rumors of this announcement were much more concerning for performance and the actual changes are a bit underwhelming. Not much action is needed for rollout.

Everything you need to know about TikTok’s impending and potential ban in the US with a decision coming January 19, 2025.

In today’s competitive e-commerce landscape, legal compliance isn’t just a checkbox; it’s a foundation for sustainable growth. Legal risks, from pricing transparency to influencer marketing, can affect customer trust and lead to penalties. Explore how to tackle these challenges head-on and build a compliant, trustworthy brand.

Answers from Meta reps about the Special Ad Category changes coming to Meta in early 2025.