We are social media advisors focused on transparency, honesty, and authenticity.

We launched Foxwell Digital in 2013 while simultaneously quitting our jobs and embarking on a cross-country road trip. Forty thousand miles and a year later, we set up shop in Madison, Wisconsin. We escaped the cube but we’ll never escape our Midwestern work ethic.

How We Roll



  • Advanced Facebook and Instagram advertising strategies

  • One-on-one coaching and consulting

  • In-person trainings and online tutorials

  • Courses via Jon Loomer Digital & via FoxwellDigital.com/courses

  • Trusted digital agency referral network

  • Strategic content development and copy writing

  • Ecommerce website optimization recommendations

  • Speaking engagements and conferences

  • Full advertising account management

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Let's Talk

Are you interested in learning more about Facebook and Instagram advertising? Does the success of your business or organization depend on e-commerce sales or higher-quality web traffic? Are you unhappy with your current digital agency and seeking a new direction? 

We’re here to help. 

We structure our consulting services to suit all shapes and sizes, including hourly coaching, special projects, or monthly retainer models. And if we're not the right fit, we'll help you find someone who is.

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Foxwell Digital has been absolutely stellar to work with. Their expertise and knowledge combined with their passion and personality have allowed our business to grow at a rapid and steady rate. They’re tactful, strategic, and most importantly, trustworthy. Simply put, the Foxwells are the best in the biz.
— Chase Fisher, Founder, Blenders Eyewear
Working with Andrew and Gracie has meant fostering a positive and valuable relationship built squarely on collaboration and transparency. Not only are they professional advisors who are experts in the ever-changing field of social media marketing, but they also treat their clients like dear friends, whom they can be honest with and provide helpful advice.
— Victoria Belinsky, Digital Marketing Specialist, KIND Snacks
There are people who know social media advertising and there are people who are great to work with. Andrew and the entire Foxwell Digital team are the VERY rare blend of both. Highly recommended.
— Jay Baer, Best-Selling Author and President, Convince & Convert
Andrew knows his Facebook ads. I trust him so much that when I get requests to manage ad campaigns, I send them Andrew’s way. He’s creative, knowledgeable, and just gets results.
— Jon Loomer, Facebook ad expert and CEO, Jon Loomer Digital

Who We Are

Andrew Foxwell, Co-Founder

Andrew grew up on a farm in western Wisconsin and graduated from St. Olaf College. He then worked as a Windows server engineer and as a digital director for a U.S. Congressional campaign, which later led him to Washington, DC to work as a press secretary. Andrew then founded and managed the social media marketing agency within iConstituent, the leading online communications firm working with Congress. Andrew worked with members and staffs from both sides of the aisle to deepen Congressional dialogue, improve constituent services, and create a more effective 21st century democracy.

In 2012, Andrew took his skillset to Silicon Valley where he directed the social division of 3Q Digital, a full-service online marketing firm. There he tripled the agency’s social media client base and managed a team of account managers and production professionals. Andrew and Gracie co-founded Foxwell Digital in 2013. 

Andrew co-hosts the Ecommerce Influence podcast and is a regular guest on Jon Loomer's Social Media Pubcast. His interests include kayaking, wearing flannel, and cheering on the Packers. 

Gracie Foxwell, Co-Founder

Gracie grew up in central Illinois and spent the majority of her youth reading library books on the otherwise uninteresting school bus ride. After graduating cum laude from Saint Mary’s College, Gracie worked as an English teacher in Rome, Italy then moved to Washington, DC and joined the Foreign Policy development team at The Brookings Institution. There she wrote and edited grant proposals and successfully solicited new funding for the $25 million program. Gracie then worked as a strategic partnerships officer at The Keystone Center, where she personally managed grant writing, reporting, and programmatic planning while also advising the CEO on institutional strategic planning, marketing, and administration.

Gracie is the co-author and editor of The Land of Milk and Uncle Honey, which was published by University of Illinois Press in 2015. Her interests include traveling, collecting new cookbooks, and enjoying most any glass of Pinot Noir.

Wingra, Intern

Wingra joined the Foxwell Digital team as an unpaid intern in 2016 and she has yet to be promoted, which doesn’t bother her in the slightest. Named after her favorite Madison lake, Wingra spends most of the day napping under Andrew or Gracie’s desk, as well as keeping a watchful eye on the neighborhood squirrel population. She prides herself on her unparalleled loyalty to the family business.