The Top 2 Ways to Remarket Your Ads in Q4 2021
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We posted a video screenshare of a walkthrough of remarketing from one of our Foxwell Digital accounts recently in the Foxwell Founders Membership, and since it got such a positive response, we wanted to share some of the best parts of it with you.
As we all know, since the iOS14 changes affected tracking (and everything else) for Facebook ads, we’ve had to adjust the way we advertise, including the way we remarket to customers.
In short, there are two key ways we approach remarketing in ads right now:
Option 1 - Consolidation is KING. We have been lumping just about all of our bottom funnel remarketing into one large audience/ad set, and another large audience as a standalone middle funnel. Especially with lower budgets, even combining these two even further into one BOF and MOF retargeting audience can also be smart. If the ad creative you would be serving different customers who have some inclination of who your brand is and what they’re selling is even close to being similar or the same, we suggest this route.
Option 2 - Break these down a bit further (less consolidation) and focus on 180-day audiences and break them out between on platform engagements vs. on site actions. So, your on-platform engagements would be 180-day Instagram engagers, 180-day Facebook engagers, 180-day video views (could do 3-second video views, 25%, 50%, or 15-second view/thru-play), and then for on site actions, combine audiences like 180-day website visitors, 180-day adds to cart, view content, etc.
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