Report: The State of Digital Marketing Agencies in 2026

In 2026, guessing how your agency stacks up against your competitors is a fool’s errand without hard data.

We’ve got that data for you.

We polled more than 100 agency owners from our community of elite marketers to produce our first-ever “State of Digital Marketing Agencies.” 

The data is real. The benchmarking is current. You’ll see very quickly where your agency has competitive advantages – and ground to make up.

Our report breaks down agency leaders’ answers to questions like:

  • What’s your agency’s biggest challenge?

  • What’s your agency’s biggest growth opportunity?

  • What’s your agency’s average profit margin?

  • How long, on average, do clients stay with you? What % of inbound leads do you close?

  • How are you currently using AI?

  • Before you make your next big investment in growing your agency, get clarity on your competitive landscape.

  • What’s your agency’s biggest challenge?

Before you make your next big investment in growing your agency, get clarity on your competitive landscape.

About Foxwell Founders

We are a growing community of over 500 of the world’s best marketers, including agency and brand founders, CMOs, media buyers, creative strategists, and more. We are all about help, mentorship, and support for our community members, whether online or in one of our beloved in-person events. B.S., ego, and anything that violates the safety of our community is never tolerated.

We have a 99% retention rate and an NPS score of 88.5 from our members, who have access to: 

  • a thriving Slack community

  • a proprietary GPS with a giant archive of our multi-media training materials

  • weekly workshops, calls, and strategy sessions with topics experts

  • monthly ad account audits

  • exclusive discounts from preferred martech partners like Motion and Northbeam

Learn more about our community or apply to join here.