Foxwell Founders · Training for agency teams

One community to uplevel every member of your team.

Agencies that make Founders their training and mentorship layer give every buyer and strategist live access to how the best operators are running accounts right now. You get a team that keeps up with the industry without pulling your managers off client work.

600+ operators $500M+ a month in ad spend Best practices as they change
New account · Example Day 1
JB

A junior buyer, eight months in, just got the agency's first TikTok Shop client.

With internal training onlyWeeks
  • Day 1Searches the training folder. The newest Loom is from last year.
  • Day 3Waits for a 20-minute slot on their manager's calendar.
  • Week 2Learns by trial and error on the client's budget.
With FoundersDays
  • 9:00 amPosts the setup question in Slack and asks the Foxwell MCP.
  • LunchOperators running TikTok Shop at every budget level reply.
  • TuesdayWalks through the account at a live review and gets a plan.
01 — The training gap

Agency training can't keep up with the work.

Most agencies have a training protocol and a separate knowledge-sharing initiative. Neither is anyone's full-time job, and your clients pay for the difference.

Protocols

Rote training, spotty adoption

Onboarding decks get written once and go stale. Lunch-and-learns and shared docs depend on whoever has time that month, so some people use them and most don't.

Knowledge stays with a few senior people.
Learning curves

New accounts, new platforms, no time

When someone picks up a new vertical or media platform, the learning curve is steep. Their manager is booked on client calls and can't walk them through it.

Your people learn on your clients' budgets.
Pace

The industry changes weekly

Platform updates, AI creative, new measurement. A client's results depend on how fast your team learns and how committed it is to keeping pace.

Performance is capped by learning speed.
02 — Founders vs. in-house training

Hand the training layer to people who only do this.

Keep your own process for how your agency works. Let Founders handle keeping your people sharp on the craft.

Internal training programFoxwell Founders
How current it isUpdated when someone finds the timeBest practices shared as they change, daily in Slack and weekly on calls
Who has bandwidthManagers, between client emergenciesA team whose whole job is member learning. A new or needy client never takes that time away.
BreadthYour agency's accounts and verticals600+ operators across 24+ countries and every major platform
AdoptionOptional, easy to skipLive calls, recorded workshops, 1:1 coaching and a coach matched to each person
Cost to youSenior hours taken off billable workA membership that gets cheaper per seat as the team grows
What your people buildInternal know-howSkills, plus a public profile through guest blogs and talks
03 — Why Founders

More training data than any Meta agency in the world.

No single agency sees as many accounts, or spends as much time teaching, as a community of hundreds of operators with a team dedicated to helping them learn.

Real time

Best practices as they change

When a platform shifts, somebody in the room is already testing the change. Your team hears about it this week, not next quarter.

Consistent

Founders always has bandwidth

Coaching quality doesn't dip when a big client lands or a fire breaks out. Teaching the craft is the whole job.

Depth

Six years of operator knowledge

$6,500 of courses, 200+ recorded workshops, 200+ SOPs, monthly audits and the Foxwell MCP, backed by $500M+ in monthly spend.

04 — Self-serve, on tap

The answer is there before they ask a manager.

The Foxwell MCP puts the whole Founders knowledge base inside the AI tools your team already uses: Claude, Cursor, Claude Code and Codex. Six years of Slack threads, expert notes, podcast transcripts and curated posts, updated daily.

Your buyers get an operator's reasoning at 11 pm on a Sunday, and your senior people keep their time for clients.

claude — foxwell mcp Live
We just took on a supplements brand. What are Founders members seeing work for creative testing in that category right now?
Searching Slack discussions · expert notes · podcast transcripts · curated posts
Answer draws on threads from operators running the category, with links back to each source.
05 — Your people, on the record

Build your team's reputation, not just their skills.

Good people stay where they grow. Founders gives your team a platform to be seen as experts, which reflects back on your agency.

Guest blogs

Published on foxwelldigital.com

Write for a blog with real reach among marketers, and one that AI models read and cite.

Credited insights

Quoted in industry roundups

Members' takes and predictions appear in Foxwell posts with their names on them.

On stage

Talks at Founders meetups

Members present to rooms that collectively spend $500M+ a month, from Wisconsin to Lisbon.

06 — The bottom line

A better-trained team with no internal overhead.

Agencies that pay for Founders memberships to train their people get three things back.

For you

Save internal resources

No stale curriculum to maintain and fewer senior hours spent teaching basics.

For your talent

World-class knowledge

Coaching, calls and a library from the operators at the top of the craft.

For your clients

Real-time best practices

What's working this week goes straight into the accounts you manage.

Agency membership

Priced for teams

Tell us who's coming and what you want them to learn. We coach them privately against your goals, and every seat you add lowers the price per seat.

Questions first? WhatsApp Andrew1-612-616-1371
  • Private team coaching on the goals you set
  • Weekly calls, cohorts and live account reviews
  • White-glove onboarding for every person
  • Unlimited 1:1 consulting and monthly audits
  • Courses, workshops, SOPs, 24/7 Slack and the Foxwell bot
  • Guest blog and speaking opportunities
  • 100% money-back guarantee, no questions asked
Apply as an agency →
Foxwell Founders for Agencies

Stop building a training program. Join the one that never stops.