Custom Metrics You Need in Facebook Ads

Get the metrics you need (regardless of whether Facebook Ads Manager provides them to you) with custom metrics.

To make your own dashboard and metrics in Facebook Ads Manager:

• Click “Customize Columns”

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Here, choose “Create Custom Metric” at the very top of the next screen to create the metrics that are most important to you.

Below are the ones we see used most and the formulas you’ll need to create them.