5 Reasons to Test Roku Ads in Q4 (and Why We’re Doing It Too)
If you're running paid social or managing media spend for a DTC brand, you already know that relying too heavily on one or two channels—Meta, Google, TikTok—can leave you exposed. Platforms fluctuate, CPAs spike, and attribution is rarely crystal clear. That’s why at Foxwell Digital, we’re leaning into something that’s a great addition to your spend mix: Roku Ads.
Here are the top five reasons we think you should consider testing Roku Ads this quarter—and why the window for early adopters may not stay open for long.
1. Roku Owns the Living Room
Roku is currently America’s #1 TV streaming platform, responsible for 47% of all TV streaming time in the U.S. That translates to a massive top-of-funnel opportunity—125 million households see the Roku home screen every single day. In fact, streaming hours on Roku were more than all of traditional broadcast TV the past three months.
Unlike other CTV solutions that still lean heavily on brand metrics, Roku is performance-minded. It offers real targeting, real tracking, and real results, especially when paired with ad creative you've already tested on social.
Reference: Streaming on Roku eclipses all broadcast TV viewing
2. Integrated with Shopify—Yes, You Can Sell Products on TV
Roku isn’t just for driving awareness. With their Shopify integration, you can directly connect your store to your ads and even enable shoppable TV experiences.
This means customers can purchase directly from your Shopify store through the Roku remote using Roku Action Ads—no second-screen browsing required. The experience is native, simple, and gets out of the way of the purchase.
Performance attribution flows back into your Shopify analytics, making it easier to measure success without a separate dashboard. For brands that live and die by CPA and MER, this is the kind of measurement layer that matters.
More info: Using the Roku Ads App on Shopify
3. Strong Audience Targeting and Custom Audiences
Roku's audience targeting goes deeper than most CTV platforms. You can segment by:
Age, gender, income
Viewing behavior and genre interest
Purchase behavior
Retargeting and custom audience uploads (CRM, website visitors, or converters)
This means you can mirror some of the sophistication of Meta or Google—you’re not just buying against "viewers of a cooking show in Kansas." You can serve creative based on actual purchase intent and platform behavior.
More detail: Roku Audience Targeting Capabilities
4. Real Results: 25% Increase in Conversions and 3.3X ROAS
We’re not suggesting this based on theory.
One supplement brand repurposed Meta-style UGC content and saw a 25% lift in conversions by running Roku ads. Read the case study
Another DTC retail brand achieved a 3.3X return on ad spend, confirmed by MMM (media mix modeling). Read the case study
These aren’t “Super Bowl-style” TV ads. These are repurposed, performance-tested creatives that already worked on Meta and TikTok—brought into a new format and delivered on a new screen.
This opens the door for easy A/B creative testing and funnel expansion without reinventing your entire content strategy.
5. Test for $1,000, Get $1,000 Free
Roku is currently offering a $1,000 ad credit when you spend your first $1,000. That effectively doubles your learning budget and gives you room to test multiple audiences, hooks, or offer types.
To redeem: Use code FOXWELL in the payment section of your account. Setup takes less than 10 minutes, and the platform feels more familiar than most TV ad platforms.
Get started: Roku Ads Manager Sign Up
Bonus: You Already Have the Creative You Need
One of the biggest mental blockers for brands is thinking they need to shoot expensive, TV-quality content. Not true.
If you’re already producing UGC, mashups, or founder-led content for Meta, you have Roku-ready creative. The platform performs well with 9:16 repurposed content, and simple tweaks like layout framing or CTA additions can make it even more effective.
The key is to follow best practices for high-performance creative: clear benefit, strong positioning, emotional response, and immediate clarity. Roku even has a creative upscaler, which helps make your ad better TODAY.
Why It Matters Now
We wouldn’t be telling you to test Roku Ads if we hadn’t already seen performance for ourselves and our clients. The platform is well-built, easy to use, and—most importantly—effective.
As CPMs rise across Meta and Google, and as attribution becomes more murky, diversifying your spend into new high-attention environments is not optional. It’s the difference between brands that scale with margin—and those that stall out.
We encourage you to test Roku this Q3 and Q4. Even with a small budget. Especially if you’ve been searching for ways to diversify beyond social without losing measurability.