Meta Ad Specs: Updated August 2022
You may have noticed Instagram’s recent test to switch to a full-screen, all-video format, which was quickly reversed following backlash from some of its most-followed influencers on the app. The same day, head of Instagram Adam Mosseri also released via Twitter other changes coming to Reels.
Despite the back-and-forth, advertisers are doing everything we can to stay up-to-date on what size our ads should be. 4:5? 1:1? 9:16? Somewhere in between? Video only? Image only? 7-second videos? 60-second videos?
HELP.
Suggested Sizes from Meta for Ad Creative (Updated August 2022)
Instagram Feed: 1:1 (1080x1080)
Facebook Feed: Ranging from 1.91:1 to 1:1
Instagram & Facebook Stories/Reels: 9:16 (Consider leaving roughly 14% (250 pixels) of the top and bottom of the creative free from text and logos to avoid covering these key elements with the call-to-action.)
Reels Overlay: 1:1
Instagram Explore: 9:16
Messenger Inbox: 1:1
See all other ad placement specs and view Meta’s Official Ads Guide below.