The EU AI Act: What DTC & Ecommerce Brands Need to Know
If your brand utilizes AI for advertising, personalization, or chatbots, and you have customers in the EU, the AI Act applies to you. Here’s what you need to do.
New York’s AI advertising law: What it means for your brand or agency right now
New York’s first of its kind AI advertising law requires brands to disclose AI-generated people in ads, making creative audits and compliance essential.
Meta Special Ad Category vs. Sensitive Ad Category - What's the difference?
Meta’s new Sensitive Ad Category has confused marketers—largely because it sounds similar to Special Ad Category. Here’s a clear breakdown of what each one means, how they differ, and how these restrictions impact your ad tracking and targeting.
How To Avoid Common Legal Issues and Pitfalls for DTC Brands and E-commerce Operators
DTC and e-commerce brands face major legal risks—from deceptive pricing to influencer compliance and data privacy. Here’s how to stay compliant, avoid penalties, and protect your business.
Meta Sensitive Ad Categories FAQs Answered from Reps
Meta reps detail Core Setup limits for sensitive categories: fewer URL/parameter passes, slower audience fill, no aggregation rules—campaigns keep running.
Explaining the 97-page TikTok Federal Appeals Court Hearing
Confused about the 97-page TikTok appeals court ruling? This quick breakdown explains why the court upheld the law, the national security concerns, and what TikTok may need to do next.
Sensitive Ad Categories Changes Coming to Meta in 2025
Meta’s 2025 Sensitive Ad Category changes will restrict tracking, CAPI, and lower-funnel optimization for brands flagged under health, finance, politics, or other sensitive topics. This guide breaks down what’s changing—and how to adapt fast.
Navigating the Updated FTC Guidelines: A DTC Guide to UGC and Digital Advertising Compliance
The FTC’s updated 2024 guidelines tighten disclosure rules for UGC, influencers, and reviews. Here’s what DTC brands and agencies must do to stay compliant.

