At Foxwell Digital, our goal is always to help as many companies and agencies do the absolute best they can with Facebook and Instagram advertising and feel equipped to take on any challenge that’s thrown their way. Our commitment to being here for you in Q4 is no different.

In this week’s Foxwell Digital Download, we cover: everything else you need to know about CAPI (Part 2), how to revamp your Q4 ad performance, thinking like a FB auditor, Social Outlier, FB bans, and our take on the ‘agencies vs. freelance’ conversation.

Since releasing our wildly popular blog post on CAPI last week, we’ve received a few questions from organizations big and small (seriously, MASSIVE companies have the same questions as little companies like ours). We thought it’d be helpful to clear a few things up in regards to not only CAPI, but also for Facebook Events Manager and how it interacts with the pixel … and, well, all that jazz. Ready?

This is a devastating blow for social advertising platforms as they depend heavily on first- and third-party cookies to be able to attribute purchases made on advertisers’ sites to the ads served on their platforms. Let's dive in shall we?

If You Are Advertising On Facebook And Instagram, This Is An Episode You Don’t Want To Miss!

Today we’re covering a range of topics with Zach. We dive into some specific paid social tactics and what’s working right now for Zach’s clients, and we talk about the onboarding process Zach uses for his clients to ensure both his clients, and his agency, can be successful.

One Of The Questions We’ve Received From Several Listeners Recently Is, “Can You Guys Talk About How To Get Started With Facebook Advertising?”

Two Common Questions I Get From Clients Are: How Much Should I Spend On Advertising And What Is A Good Return On Ad Spend?

Due To Facebook’s Influence, Your Website Is Less And Less Often The First Place Potential Customers Learn About Your Brand.

Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce.

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out.

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward.