BFCM is nearly here, and now’s the time to fine-tune your ad strategies for maximum impact. This season, it’s all about simplicity and smart targeting. From using static images for quick conversions to optimizing shipping offers, these Foxwell-approved tips will keep your ads relevant and efficient. Our guide will help you prioritize what works, so you’re set to make the most of BFCM without the guesswork.

Rising CPMs can feel like a budget-buster, but there are actionable steps you can take to drive costs back down. From testing broad targeting to seasonal tweaks in your messaging, our guide offers ten powerful, practical ways to tackle high CPMs. These strategies aren’t just quick fixes; they’re informed by real experiences from Foxwell Digital members, bringing you what works best.

Getting more from your Meta ads doesn’t have to be a guessing game. From refining audience segments to seasonal tweaks in your messaging, we’ve compiled key strategies to drive performance. Drawn from real ad account reviews, these actionable tips—like cost cap experiments and ASC campaigns—will help you maximize your budget and results.

This blog lays out pros and cons for hiring a contractor as a media buyer versus an in-house, full-time employee as a digital media ad buyer for platforms such as Meta, TikTok, etc. While either can be a fit for the right brand at the right time in their growth, this blog explains things to think about and ask yourself to make sure you make the best decision for your brand.

It’s not always possible to apply suggestions for large spending Meta ad accounts to small spending Meta accounts, especially during Q4 and Black Friday/Cyber Monday. In this blog are the biggest 7 tactics that differ small accounts from large accounts and if followed will set your small spending account up for success this BFCM.