How to Use AI to Produce 50 Ad Variations Before Your Designer Opens Photoshop
Discover how AI-powered workflows can help marketers generate, score, and test dozens of high-quality ad variations before design work even begins.
Stop Trying to Make Only Great Ads
Oliver Blackshaw's message at Foxwell Lisbon was clear: great ads aren't the goal, they're just what happens when you get the system right.
Why Luxury Brands Need Strategy, Not Just Spend
Danni Osborne has spent two decades marketing luxury fashion, and her message is clear: if you're running luxury like mass-market, you're leaving equity on the table.
Cracking the Code: Understanding Attribution Windows in Digital Marketing
Understanding the overlap and gaps in attribution windows helps marketers avoid reporting errors and make informed campaign decisions.
ROAS Is Vanity, Profit Is Sanity: Why Paid Media Must Align With the Bottom Line
Frederik Boysen scaled his e-commerce brand straight into bankruptcy chasing ROAS, here's what he learned and how profit-first thinking changes everything.
New York’s AI advertising law: What it means for your brand or agency right now
New York’s first of its kind AI advertising law requires brands to disclose AI-generated people in ads, making creative audits and compliance essential.
Andrew and Gracie Foxwell’s Statement on AI
Foxwell’s take on AI is all about using it in a down-to-earth, people-focused way, making sure things stay transparent, creative, and thoughtful in marketing.
From UGC to Brand Team Content: The Next Evolution in Marketing
As audiences grow more skeptical of traditional UGC, brand team content is emerging as a more authentic way to build trust, connection, and stronger marketing performance.
The Anatomy of a High-Converting Ad (What Actually Makes People Buy)
Harry Delmege's Lisbon talk reveals why the ads that feel the least like ads (long, story-driven, and Reddit-researched) are quietly crushing everything else.
How to Stop Reinventing the Wheel & Let AI Do the Heavy Lifting
Grant Hushek's Lisbon talk flips the script on AI. It's not about better prompts, it's about building systems around your own expertise.
Meta Performance Marketing Summit 2026: What You Need to Know
Meta just redrew the rules of performance advertising. Here's everything that matters from the 2026 Summit in San Jose.
Scaling with Systems: How Processes Drive Agency Growth
Strong systems help agencies scale with clarity, accountability, and consistency while giving teams the flexibility to stay creative and innovative.
Agency Operations in the AI Ads Era: What Needs to Change in 2026
AI is changing how agencies operate, but the real advantage in 2026 comes from combining automation with human strategy, creativity, and clear client communication.
Understanding Meta’s New Attribution Changes: What Marketers Need to Know
Meta's new attribution model separates clicks from engagement, which might lead to a drop in reported conversions, but by considering both, advertisers can gain a clearer insight into how their ads are really performing.
Operationalizing Incrementality With Northbeam
Attribution helps us see who deserves credit for our successes, but incrementality testing reveals the true impact of our marketing efforts, allowing us to reduce wasted spending and make smarter, more informed decisions for growth.