FREE 4-MODULE MINI-COURSE + BONUS TRAINING ›››
Your ROAS looks fine. So why is your bank account shrinking?
Learn the finance system that 7, 8, and 9-figure e-commerce brands use to set real CAC targets, protect their cash, and scale ad spend without quietly bleeding out. Taught by a CFO who has personally spent over 8 figures on ads.
100% free. Instant access. No credit card required.
$60M+CAPITAL
RAISED AS VP FINANCE
8 Figures
SPENT ON ADS HANDS-ON
Big 4
TRAINED CPA
7–9 Figure
BRANDS ADVISED, INCL. OBVI
SOUND FAMILIAR?
Most brands don't die from bad ads. They die from bad math.
After reviewing the finances and ad accounts of hundreds of e-commerce brands, the same silent killers show up again and again:
YOUR "BREAK-EVEN CAC" IS A TRAP
When your average CAC hits break-even, your last customers were already acquired at a lifetime loss. Most brands scale straight past their peak cohort profit without ever knowing where it was
YOUR MARGINS ARE CALCULATED WRONG
Even $50M brands get inventory costing wrong. And when your unit costs are off, your pricing, margins, and CAC targets are all wrong downstream. Every scaling decision inherits the error.
PROFITABLE ON PAPER, BROKE IN THE BANK
A business doesn't fail because it's unprofitable. It fails because it runs out of cash. If you don't understand your cash conversion cycle, growth itself can be the thing that kills you.
BLENDED NUMBERS HIDE THE BLEEDING
Your blended contribution margin looks healthy while new customer acquisition loses money, quietly subsidized by returning customers. You can't fix a leak you can't see.
WHAT'S INSIDE
4 modules. Zero fluff. The exact numbers that decide whether you scale or stall.
Each module is a focused video lesson with real examples pulled from actual brand reviews and ad accounts.
MODULE 1
THE NUMBERS THAT ACTUALLY MATTER
Rebuild your P&L so it actually drives decisions instead of collecting dust.
Gross vs. net revenue, and how discounting can grow sales while shrinking profit
Contribution margin: the one number that matters more than ROAS
Why chasing a target ROAS by cutting spend can make your profit worse
New vs. returning customer breakdowns that expose where you're bleeding
MODULE 2
BALANCE SHEET & WORKING CAPITAL
Why profitable brands still crash, and how to make sure yours isn't next.
The cash conversion cycle: the hidden ceiling on how fast you can grow
Days inventory on hand: the warning signal most founders never check
The quick ratio, and why you can't pay suppliers with boxes of t-shirts
A live mini-model showing exactly when growth outruns your cash
MODULE 3
SCALE LIKE A MARKETER, SPEND LIKE A CFO
Advertising economics: the module that changes how you set every ad budget.
Marginal CAC vs. average CAC, and why the difference costs brands fortunes
Peak cohort profit: the mathematically correct point to stop scaling
Incremental ROAS: what platform numbers hide about real value per channel
Payback periods, channel fragility, and the scale equation
MODULE 4
FORECASTING PRINCIPLES
Build a forward-looking model that reveals your constraints before they hit.
The 3-piece model: revenue, cash, and inventory working together
Forecasting new vs. returning revenue with retention cohorts
Scaling target tables: how much lifetime profit at each spend and CAC level
Scenario planning: can you afford that hire, that PO, that scale-up?
BONUS TRAINING
PROFIT LAST: THE 3-PILLAR SCALING FRAMEWORK
The complete system pulling it all together: scaling targets that maximize cohort profit, a cash flow strategy that fuels aggressive growth, and expense leverage that keeps moving your profit curve to the right. Includes the story of a brand that went from $1.5M to $14M per month in 4 months with only an 11% CAC increase.
YOUR INSTRUCTOR
Abir Syed, CPA
FRACTIONAL CFO FOR E-COMMERCE BRANDS · CO-FOUNDER, UPCOUNTING
Most CFOs don't understand the biggest line item on your P&L: marketing. Abir does, because he's lived every side of it.
Big 4 trained accountant and CPA
VP Finance at a startup, helped raise over $60 million
Former e-commerce brand operator and founder of a performance marketing agency
Personally spent 8+ figures running Google, Facebook, and Amazon ads
CFO to well-known e-com brands including Obvi, working with 7 to 9-figure companies
IS THIS FOR YOU?
Built for founders who are done guessing
THIS COURSE IS FOR YOU IF:
✅ You run a Shopify, Amazon, or omni-channel e-commerce brand
✅ You spend real money on ads but aren't sure what your true CAC ceiling is
✅ Revenue is growing but cash always feels tight
✅ You want to scale aggressively without gambling the company
SKIP IT IF:
❌ You're pre-revenue with no historical data to work from
❌ You're looking for media buying tactics or creative hacks
❌ You want theory instead of numbers you can act on this week
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