About Andrew Foxwell
Andrew Foxwell is the co-founder of Foxwell Digital, a paid social advisory firm that has helped hundreds of e-commerce and DTC brands—from KIND Snacks and Blenders Eyewear to Pura Vida Bracelets and Hilton—scale their advertising with clarity and results.
He began his career running some of the earliest Facebook News Feed ads, later honing his craft at 3Q Digital with household names like Beats By Dre, GoPro, and Fitbit before launching Foxwell Digital with his wife Gracie in 2013. Over the past decade, Andrew and his team have overseen hundreds of millions of dollars in paid social spend, with a reputation for bringing hard-won, practical expertise to every engagement.
He is also the founder of Foxwell Founders, a global membership community of 550+ elite digital advertisers across 30 countries who collectively spend over $500 million per month on Meta alone. A sought-after conference speaker known for making complex advertising strategy accessible and actionable, Andrew lives with his family in Madison, Wisconsin and Santa Barbara, California.
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We escaped the cube but we’ll never escape our Midwestern work ethic.
What Folks Are Saying
“Foxwell Digital has been absolutely stellar to work with. Their expertise and knowledge combined with their passion and personality have allowed our business to grow at a rapid and steady rate. They’re tactful, strategic, and most importantly, trustworthy. Simply put, the Foxwells are the best in the biz.”
— Chase Fisher
Founder, Blenders Eyewear
“Working with Andrew and Gracie has meant fostering a positive and valuable relationship built squarely on collaboration and transparency. Not only are they professional advisors who are experts in the ever-changing field of social media marketing, but they also treat their clients like dear friends, whom they can be honest with and provide helpful advice.”
— Victoria Belinsky
Digital Marketing Specialist, KIND Snacks
“There are people who know social media advertising and there are people who are great to work with. Andrew and the entire Foxwell Digital team are the VERY rare blend of both. Highly recommended.”
— Jay Baer
Best-Selling Author and President, Convince & Convert
“Andrew knows his Facebook ads. I trust him so much that when I get requests to manage ad campaigns, I send them Andrew’s way. He’s creative, knowledgeable, and just gets results.”
— Jon Loomer
Facebook ad expert and CEO, Jon Loomer Digital
“Andrew’s comprehensive knowledge and experience within Facebook makes him a very trusted partner for our team. He provides smart, detailed recommendations to improve our ad performance and business. We integrated his recommendations into our standard campaign setups and when we want to test out new tactics. We are consistently happy with his approach, output and recommendations.”
— Jason Nadel
Director of Social Discovery, BuzzFeed
“Paid social can be a confusing landscape full of conflicting recommendations and strategies. Andrew cuts through the noise and takes the time to truly understand the unique nuances of a brand. His expertise has been an invaluable resource for us, and has helped us scale one of the arguably more difficult channels immensely. Working with Foxwell Digital is a smart move, and time will validate your decision.”
— Stang Gappa
Performance Marketing Manager, Havenly