AI Tagging by Motion: The End of Naming Convention Chaos
Let’s Be Honest, Naming Conventions Were Killing Us
You know the scene.
Hundreds of ad names, all coded with “hook,” “angle,” “offer,” and “persona” like some kind of secret language. You tell yourself this is creative strategy but deep down, you know it’s chaos in disguise.
The naming convention system worked until it didn’t. It helped us track what was working across creative tests, but it also created a massive burden. Someone always had to manage it, maintain it, double check it, and explain it to new hires who immediately hated it. As one Motion strategist put it, “Managing naming conventions was heinous.” That era just ended.
Enter: AI Tagging Creative Insights, Without the Spreadsheets
Motion just dropped a game changer: AI Tagging, an entirely new way to understand your ad performance without maintaining naming conventions at all.
Here’s what it does:
1️⃣ AI automatically analyzes every ad in your account.
2️⃣ It sorts them into eight strategic categories like visual format, messaging angle, hook, talent, and product.
3️⃣ It reveals which patterns formats, hooks, and messages are driving performance, instantly.
No spreadsheet. No setup. No “Did we tag that one already?”
Now, when you hop into your Motion dashboard, you can group your ads by visual format and immediately see what’s performing. Maybe green screen is your top performer. Maybe skit style ads are crushing. Or maybe you’ll spot a visual format you haven’t even tried yet. This is the kind of reporting teams dreamed about for years but could never maintain manually.
Goodbye Guesswork, Hello Neutral Third Party Analysis
If you’ve ever debated with a teammate whether something was a “hook” or an “angle,” AI Tagging just ended that too. Motion’s system is powered by a large language model trained on creative strategy best practices. It tags every ad objectively, catching patterns you might miss or mislabel yourself.
Alysha Boehm, one of Motion’s creative strategists who helped develop the system, said it best:
“You might think a tag is wrong until you rewatch the ad and realize it’s smarter than you.”
That’s the beauty of AI Tagging. It doesn’t replace your intuition it refines it. And it gives your entire team, from junior editors to senior strategists, a shared language for analyzing creative.
From Human Only Analysis to Human + AI Strategy
The most powerful part of this update isn’t just automation it’s alignment.
Motion’s AI isn’t just slapping random labels on your ads. It’s building a shared taxonomy that both humans and AI systems understand. That means when you generate reports, test new creative concepts, or use AI tools to brainstorm, everyone human or machine is speaking the same creative language.
And that’s the foundation for the next era of creative operations: strategy led AI, where machine intelligence supports, not replaces, human creativity.
Why This Matters for Every Creative Strategist
Whether you’re a solo brand founder or part of a 20 person performance team, AI Tagging is a serious upgrade:
For small teams: Get strategist grade insights instantly no setup required.
For large teams: Move beyond naming convention chaos and sync everyone to one visual, data backed language.
For everyone: Save hours of manual work and start making creative decisions rooted in actual performance data.
And as Alysha pointed out, this isn’t just about time savings it’s about clarity:
“AI Tagging unlocks the same creative insights that naming conventions aimed for, but without the pain. It’s systemized, scalable, and lets you focus on strategy instead of spreadsheets.”
The End of an Era and the Start of a Smarter One
Motion didn’t just build another “AI feature.” They built an entirely new foundation for creative strategy.
AI Tagging gives creative strategists the same dopamine hit as seeing an ad go viral because now you know why it did. It connects the dots between creative choices and performance outcomes faster than any spreadsheet ever could. So yes naming conventions had their moment. But like every legacy system in marketing, they’ve met their AI-powered match.
The future of creative strategy is here. And it’s already tagging your ads.
This content is sponsored by Motion.