LinkedIn’s professional audience, higher user intent, and precise targeting make it a powerful platform for lead generation—often outperforming Facebook in quality and conversion readiness.

Meta ads are constantly shifting, and May 2023 brought new trends worth noting. From ASC to creative iterations to updated TOF/MOF/BOF structures, here’s what’s working now.

iOS 16.4 isn’t the major threat many feared. While it tightens loopholes, experts agree the impact on Meta ads is minimal. Here’s what advertisers should watch and how to adjust.

Overspending, missed pacing, and broken delivery hit accounts during Meta’s April 23 outage. These member examples show how widespread the issue became.

In this podcast episode, Andrew Foxwell breaks down why a hunger to learn is the ultimate edge in paid social—covering strategy pillars, hiring, creative pipelines, and more.

TripleWhale and Northbeam use click-based first-party data, while Meta blends click and modeled view conversions. As reporting gets closer, brands must still choose which source of truth to optimize from.

Need Q2 ad inspiration? These 12 proven tests from 450+ expert advertisers highlight what’s working now—from ASC setups to UGC, offers, landing pages, and creative tweaks.

From missing exclusions to over-editing campaigns, these 13 mistakes are the most common issues holding ad buyers back. Learn what to avoid and how to improve account performance fast.

When Meta ads stop working, guesswork won’t save you. This guide walks through the exact steps to restart performance—refreshing creative, rebuilding campaigns, and testing new strategies.

Lead flow has been slow for many agencies, but there are proven ways to increase high-quality inquiries. Learn how referrals, networking, community channels, and a stronger online presence can drive better leads.

Learn the three most effective creative tests from 2023, including video length variations, hook and hold iterations, and high-converting graphics that drive stronger performance and scale.

Ad results dipped in February 2023, but top ad buyers uncovered what’s working now. Learn the ASC setups, creative updates, and strategic shifts driving stronger ROAS in March.

Direct mail is back for DTC. Learn why PostPilot is becoming a must-have channel in the iOS14 era, how it reaches nearly every customer, and how to start using it effectively.

Get the latest winning strategies from Meta and TikTok in Q1 2023, pulled from 430+ advertisers sharing live data and results across millions in spend.

Scaling TikTok ads isn’t the same as scaling Meta. This guide breaks down goal CPA strategy, budget scaling rules, creative fatigue, and why TikTok’s long-tail impact can transform DTC growth.