Paid social pricing varies widely, from retainers to percent-of-spend to performance models. This guide breaks down what agencies and freelancers charge—and how to choose the right structure.

Meta’s Advantage+ Shopping Campaigns bring automation, stability, and new scaling opportunities—but also limitations. Here’s how expert ad buyers structure, test, and optimize ASCs for consistent performance.

GA4 brings major changes to tracking and reporting. Use this simple audit checklist to evaluate your setup, catch gaps early, and transition smoothly from UA to GA4.

This recap highlights David Herrmann’s most actionable advice on Q4 strategy, creative testing, scaling frameworks, and how to interpret performance using Northbeam.

TikTok requires a different testing strategy than Meta. Here’s what expert advertisers recommend for Q4: creative pacing, budget rules, audiences, and content planning.

Shopify’s Meta integration works for most stores, but high-volume brands may benefit from more advanced tracking. This breakdown helps you decide whether to stick with Shopify or explore alternatives.

This interview with Northbeam’s Ryan Kovach reveals key tactics top advertisers use: optimized prospecting, smarter exclusions, persona-matched landing pages, and better measurement.

Meta is pushing Advantage+ Shopping hard, but it’s far from perfect. Here’s what advertisers have learned so far and how to use ASC+ alongside your core campaigns.

Direct mail is becoming a secret weapon for holiday advertisers. Learn how to use winbacks, prospecting, automation, and targeted postcards to drive more sales this Q4.

Learn how to transform your customers into affiliates with seamless onboarding, smart incentives, automated enrollment, and strong lifecycle communication.

Meta’s modeled data, nervous clients, and nonstop pressure make Q4 overwhelming. This letter breaks down how media buyers can protect themselves with clearer boundaries and realistic expectations.

Advantage+ Shopping Campaigns promise smarter optimization and reduced CPA. Here’s what data shows now, plus practical tips for setup, creatives, and account structure.

Meta’s 2022 ad specs are here. Use this cheat sheet to ensure your creative fits properly across Reels, Stories, Feed placements, and more without getting cropped.

Shops ads give Meta better first-party data and can outperform traditional website conversions. Learn how advertisers are using this new destination to increase sales.

If your Click ID percentage seems unusually low, you’re not alone. This guide explains what’s really causing drops, how Meta’s tracking works, and what advertisers can do.