Is Your Attribution Model Holding Back Profitable Growth?
Your attribution report might be telling you to cut a channel that is actually driving growth and here is how a marketing mix model helps you find the real answer.
Is Detailed Targeting Dead? What Foxwell Members Are Seeing Post-Andromeda
The audience skills that defined Meta media buying for a decade have stopped being the job and here’s what Foxwell Founders members are doing instead.
The 5 Most Common Google tROAS Mistakes (and How to Avoid Them)
Google tROAS generally does what it's asked to do, the harder part is knowing whether the evidence is actually ready to act on. Here's what most people get wrong.
AI Search Workshop Recap: Key Takeaways from Vishal Mahida’s Playbook for Agencies
Brands aren’t asking for AEO or GEO; they want to know why ChatGPT recommends their competitors and how agencies can turn that question into a revenue stream.
The Case for Boring Media Buying: Why I Keep Coming Back to the Basics
Daniel Kelly keeps coming back to four questions most accounts still can't answer, and until they can, no amount of sophisticated media buying will fix the business.
What It Really Takes to Become an AI Growth Strategist
Rooster Sanchez's framework is clear: before you touch a new AI tool or connector, the context you feed your models is what determines everything downstream.
Client Reporting When Meta Is a Black Box: Frameworks From Foxwell Agencies
Stop chasing the true ROAS number, it doesn't exist. Here's how the best agency operators in Foxwell Founders make the numbers useful instead of accurate.
How Foxwell Members Audit Ads in Real Time (and Top 10 Audit Questions You Can Ask Yourself)
The audits that actually move accounts start by picking one of four jobs first and everything else, including the checklist, is downstream of that choice.
Hiring For Black Friday After September Is Gambling. Start Now.
Most founders know they are a person or two short heading into peak season. What they get wrong is how long it actually takes to fix that.
A Creative Strategist’s Guide to TryBe: Sourcing Creator Videos for Brands and Agencies
TryBe is a commission-based creator platform that operates without a monthly subscription, and this is the complete operational playbook from someone who has successfully built the entire pipeline.
Leveraging AI for Creative Breakthroughs Without Losing Originality
Matthew Gattozzi's approach is straightforward: he uses AI to streamline the logistics of ideation while ensuring that the creative process remains entirely human.
How Much Should You Pay a DTC Marketing Agency in 2026?
DTC agency pricing has often seemed mysterious; here are the real benchmarks from a survey of over 200 agencies to help you negotiate confidently.
Why $1M Ads Still Start With People, Not Prompts
Harry Delmege appreciates AI, but he believes that simply increasing output without the spark of creative ideas leads to more average ads quickly, which isn't a win for anyone.
Why Going Cheap on Your First Creative Hire Is the Most Expensive Mistake in DTC
Joanna Wallace's message is clear: your first creative hire establishes the tone for everything, and choosing a low-cost option is the quickest way to deplete your advertising budget.
Q4 Budget Planning When Meta Ads are 80%+ of Your Marketing Spend
If most of your marketing budget is with Meta, then planning your Q4 budget involves more than just discussions among media buyers, it also impacts inventory, staffing, and fulfillment.