Matthew Gattozzi's approach is straightforward: he uses AI to streamline the logistics of ideation while ensuring that the creative process remains entirely human.

DTC agency pricing has often seemed mysterious; here are the real benchmarks from a survey of over 200 agencies to help you negotiate confidently.

Harry Delmege appreciates AI, but he believes that simply increasing output without the spark of creative ideas leads to more average ads quickly, which isn't a win for anyone.

Joanna Wallace's message is clear: your first creative hire establishes the tone for everything, and choosing a low-cost option is the quickest way to deplete your advertising budget.

If most of your marketing budget is with Meta, then planning your Q4 budget involves more than just discussions among media buyers, it also impacts inventory, staffing, and fulfillment.

Tristram Dyer didn't just integrate AI into Webtopia's workflow; he assembled a complete team of agents with specific roles, and the results are undeniable.

Performance Max promises to do it all but it operates on a flawed assumption that most advertisers never stop to question and it's quietly costing you money.

AI is making creative teams more efficient and less effective. Here's how to use it without outsourcing the judgment that makes ads actually work.

Torii Rowe carefully manages his budget by utilizing a structured pipeline that tests 100 creatives each week, scaling only those that successfully pass the evaluation. and only scales what actually survives the filter.

Leandro Cabrini has built hundreds of LATAM teams for US brands. The hires that go wrong almost always trace back to skipping essential prep work.

Pierson Krass discovered that 73% of clients churned even though his agency achieved its goals, so he created a one-page fix that changed everything.

The Foxwell Founders community has moved past "should we use AI". Here's what's actually earning a permanent spot in the stack and what to build first.

Frederick Rode grew weary of the tedious manual creative analysis. Therefore, he developed an AI system that fully automates the process and suggests what to create next.

Harry Delmege provides an insightful comparison between a $100-a-day ad and a $10,000 ad, focusing on quality rather than just volume or AI variations.

Q3 isn't the quiet season, it's the dress rehearsal, and what Meta advertisers do right now will determine how ready they are when BFCM hits.