How Meta’s Health & Wellness Categorization Impacts Accounts
Meta’s Health and Wellness categorization is affecting more advertisers than most realize and Brett Fish breaks down exactly what happens when your account gets flagged.
California’s AI Act: What the New Law on Synthetic Performers Means for Advertisers and Consumers
If your ad creative uses AI-generated avatars or voices and reaches Californians, a new disclosure requirement takes effect January 1st and the clock is ticking.
Is Your Attribution Model Holding Back Profitable Growth?
Your attribution report might be telling you to cut a channel that is actually driving growth and here is how a marketing mix model helps you find the real answer.
Is Detailed Targeting Dead? What Foxwell Members Are Seeing Post-Andromeda
The audience skills that defined Meta media buying for a decade have stopped being the job and here’s what Foxwell Founders members are doing instead.
What Should You Optimize on Your Landing Pages Before Q4?
Rebuilding a landing page three weeks before Black Friday is a costly gamble, so here is what to learn, fix, and protect before the surge in paid traffic arrives.
How to Scale Meta Ads Without Blowing Up Your CPA
Most scaling panic is unnecessary but only if you know your numbers before you touch the budget. Here's the framework Foxwell members use to scale with confidence.
Navigating Q4 2026: Insights from the Foxwell Founders & Northbeam Marketing Survey
A new survey from Foxwell Founders and Northbeam shows Q4 2026 is shaping up to be the most complicated holiday season yet and marketers are split on how to feel about it.
Evergreen vs. Holiday Creative for Black Friday? Correct Answer: Both!
For Black Friday, the winning strategy isn’t choosing between evergreen and holiday creative but knowing how to use both effectively.
Client Reporting When Meta Is a Black Box: Frameworks From Foxwell Agencies
Stop chasing the true ROAS number, it doesn't exist. Here's how the best agency operators in Foxwell Founders make the numbers useful instead of accurate.
How Foxwell Members Audit Ads in Real Time (and Top 10 Audit Questions You Can Ask Yourself)
The audits that actually move accounts start by picking one of four jobs first and everything else, including the checklist, is downstream of that choice.
The Key to Winning New Customer Acquisition on Meta Ads
If you're a brand still treating warm and cold audiences the same way, you might be scratching your head about why new customer numbers aren’t budging, so let's explore some fresh strategies you can use on Meta in 2026 to shake things up and attract more customers!
Q4 Budget Planning When Meta Ads are 80%+ of Your Marketing Spend
If most of your marketing budget is with Meta, then planning your Q4 budget involves more than just discussions among media buyers, it also impacts inventory, staffing, and fulfillment.
How Meta’s Algorithm Judges Your Landing Page
Many media buyers invest heavily in creative while neglecting the landing page; however, Meta's algorithm analyzes your page content to determine who sees your ad.
Channel Diversification for Q4: Highlights from Nextdoor, Roku, and AppLovin
Every Q4, the same conversation occurs: Meta and Google are becoming increasingly expensive, so we should explore other options. Here’s what to actually do about it.
The Performance Marketer’s Guide to Testing, Validating, and Scaling
Torii Rowe carefully manages his budget by utilizing a structured pipeline that tests 100 creatives each week, scaling only those that successfully pass the evaluation. and only scales what actually survives the filter.