We’ve heard a LOT of questions lately on MER. If you have questions, you’re not alone.

Setting up UTMs for Facebook ads doesn’t have to be confusing. Follow these six steps to track campaigns in Google Analytics and finally understand what’s working.

With inconsistent Facebook and Google data, MER is now the bottom-line metric. This blog explains why blended ROAS matters and how top buyers use it daily.

After a month of testing Reels ads, we’re seeing cheap views, strict creative needs, and early signs of qualified traffic. Here’s what advertisers should know right now.

Ad accounts are shaky, but there are still wins. Discover why larger interest groups, branded content, and improved bidding tactics are helping stabilize results.

Shopify rolled out major Q3 2021 updates at Shopify Unite, including Shopify Audiences, Storefront API upgrades, and Online Store 2.0. Here’s the quick breakdown.

Performance is volatile, but these tactics are winning: tighter consolidation, slower edits, CAPI stability, larger LALs, and lowest-cost bidding beating cost caps.

If Facebook Ads acronyms feel overwhelming, this guide simplifies the most common terms and metrics so you can speak the language of digital advertising.

A clear breakdown of Facebook’s Aggregated Events Measurement: what data is included, how it works for opted-out users, and how advertisers can apply AEM to improve reporting

Wondering why Facebook Ads Manager looks empty after iOS14? Here’s what data you lost, what’s now modeled, and how to read the remaining conversion signals.

Pausing ads seems harmless, but it resets data, misreads performance, and disrupts revenue flow. Before going dark, consider simply reducing spend instead.

With attribution breaking across Facebook, this guide shows how to evaluate spend by watching revenue shifts, MER trends, and real-world performance signals.

It really does feel like media buying before April 26, 2021 was a different world than after April 26, 2021. What happened on April 26?

Missing purchase attribution? Tim’s Trick shows how to project real CPA after iOS14.5 with a blended-data multiplier you can apply inside Facebook Ads Manager.

Before you switch agencies, understand how iOS14 impacts reporting, optimization, and attribution. This guide gives clients the context they desperately need.