Daphne Karagianis Daphne Karagianis

5 Ad Tactics That Are Working Right Now

With performance shifting constantly, these five proven tactics can steady your results. Learn why ABO, Reels content, shorter LAL windows, and fresh interests are trending.

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Daphne Karagianis Daphne Karagianis

Dear Client: Yes, performance is down.

Meta performance is down, but not for the reasons most clients assume. iOS changes, broken reporting, and new optimization rules are reshaping paid social.

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Daphne Karagianis Daphne Karagianis

Cost Capping: Friend or Enemy?

Cost caps spark debate for a reason. This breakdown shows when they can stabilize CPA, when they throttle spend, and how a real ad account quietly ran on cost caps for 90 days straight.

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