Social proofing = having lots of comments, likes, and shares on an ad. Did you know you can make the same ad, with the same comments/likes/shares show up in all the campaigns and ad sets you want so that each ad isn’t its own separate ad with different engagement? It’s a SUPER common question, and if you’ve reached this blog, you’re not alone.

It’s rough out there in the Facebook ads land. Not all accounts are bad, but we continue to see instability, inconsistency, rollercoaster ups and downs, and a bigger range of what is and isn’t working across different accounts.

We recently created a soft metrics dashboard in Facebook reporting to help us transition from our old faithful reporting dashboard to one that has more trusted data.

We’ve heard a LOT of questions lately on MER. If you have questions, you’re not alone.

Whether you're a seasoned veteran in Facebook and Instagram ads, or you just spent your first $50 in-platform, no amount of expertise remedies attribution data (or the lack thereof) right now.

Recently, a respected (and hilarious) media buyer told me this in response to my question "how do you explain to a client why switching to MER (marketing efficiency ratio) /Blended ROAS is necessary? “

Have you heard? Instagram Reels Ads are now rolled out globally, but it’s a slow adoption so far. We’ve now been testing Reels ads for just over a month in some accounts and have some early learnings to share.

Everything we thought we knew about digital advertising, and more specifically on Facebook and Instagram over the last 10 years has changed over the course of the last month. However, just because the landscape is changing doesn't mean we can't learn, change, and evolve with it, and come out stronger on the other side.

On June 29, Shopify Unite announced upcoming changes to the platform that mostly are centered around its infrastructure, tooling, and technologies. While some may hear ‘Shopify conference’ and think that’s as nerdy as it gets, ad buyers, brand/shop owners, and marketers alike are all eyes and ears right now. 👀👂

In findings from our own accounts, conversations with ad buyers from around the globe, and some information shared from our Facebook account rep, the best things to do right now as ad buyers are…

Yes, digital marketing, and more specifically ad buying has LOTS of acronyms we use to describe what’s going on with our ads and in the rest of the industry. Yes, it can get confusing. Hopefully this guide helps you feel a little more prepared for your next meeting.

This year has brought on significant shifts in the ad buying space. There has been so much information we (as ad buyers) have had to retain just to be able to repeat back to clients and so we can properly advertise on the platform.

iOS 14.5 came, went, and already updated to iOS 14.6. If you don’t know what this means, you may have found the wrong blog. If you do know what it means, you know that digital advertising hasn’t been the same since Apple oh-so-kindly released its newest software update.

“I think we’re going to pause spend.” These are common and dangerous words that are more frequently coming from clients these days. People see it as a way to save money, but in reality, shows mostly a fundamental misunderstanding of how Facebook works with delayed attribution and changes in reporting. The reality is that this tactic will likely do more to hurt than help, for a number of reasons. Here’s why…

Our approach has been to focus now, more than ever on MER (Total business revenue divided by paid media spend), and then analyze Facebook’s role in that media spend.