A quick guide to creating custom metrics in Facebook Ads Manager so you can track what matters, uncover deeper insights, and optimize your campaigns with clarity.

BFCM requires a different budgeting strategy. This guide breaks down how top advertisers allocate spend across TOFU, MOFU, BOFU, and reactivation during peak season.

A practical framework for evaluating conflicting FB vs. GA data, using attribution windows, surveys, and cross-channel insights to decide what to scale or kill.

Hyros and similar tools promise clearer attribution despite Apple’s ATT changes. We dig into how they work, where the data comes from, and what marketers should know.

We reviewed popular FB advertising “best practices” and highlighted the ones we think miss the mark. If you want more nuanced, real-world ad strategy, this one’s for you.

Nextdoor’s Ad Center has released major updates, including view-based conversions, improved audience reach tools, and custom audience uploads set to launch soon.

Learn how to copy engagement and keep the same comments, likes, and shares across multiple campaigns by using the post ID method inside Ads Manager.

Accounts are unstable across the board, yet some strategies are showing strong results. Here’s what’s performing in Facebook ads this month and what to avoid.

As attribution gets messier, soft metrics offer clearer insight. This guide breaks down the on-platform metrics you can still trust to optimize Facebook campaigns.

We’ve heard a LOT of questions lately on MER. If you have questions, you’re not alone.

Setting up UTMs for Facebook ads doesn’t have to be confusing. Follow these six steps to track campaigns in Google Analytics and finally understand what’s working.

With inconsistent Facebook and Google data, MER is now the bottom-line metric. This blog explains why blended ROAS matters and how top buyers use it daily.

After a month of testing Reels ads, we’re seeing cheap views, strict creative needs, and early signs of qualified traffic. Here’s what advertisers should know right now.

Ad accounts are shaky, but there are still wins. Discover why larger interest groups, branded content, and improved bidding tactics are helping stabilize results.

Shopify rolled out major Q3 2021 updates at Shopify Unite, including Shopify Audiences, Storefront API upgrades, and Online Store 2.0. Here’s the quick breakdown.