How Meta’s Algorithm Judges Your Landing Page
Many media buyers invest heavily in creative while neglecting the landing page; however, Meta's algorithm analyzes your page content to determine who sees your ad.
The EU AI Act: What DTC & Ecommerce Brands Need to Know
If your brand utilizes AI for advertising, personalization, or chatbots, and you have customers in the EU, the AI Act applies to you. Here’s what you need to do.
Channel Diversification for Q4: Highlights from Nextdoor, Roku, and AppLovin
Every Q4, the same conversation occurs: Meta and Google are becoming increasingly expensive, so we should explore other options. Here’s what to actually do about it.
The Performance Marketer’s Guide to Testing, Validating, and Scaling
Torii Rowe carefully manages his budget by utilizing a structured pipeline that tests 100 creatives each week, scaling only those that successfully pass the evaluation. and only scales what actually survives the filter.
How to get ready to hire in LATAM so the process actually works
Leandro Cabrini has built hundreds of LATAM teams for US brands. The hires that go wrong almost always trace back to skipping essential prep work.
How to Improve Agency-Client Collaboration
Pierson Krass discovered that 73% of clients churned even though his agency achieved its goals, so he created a one-page fix that changed everything.
AI and Automation for Scaling: What Founders Members Are Actually Using in 2026
The Foxwell Founders community has moved past "should we use AI". Here's what's actually earning a permanent spot in the stack and what to build first.
How AI Is Revolutionizing Ad Analysis
Frederick Rode grew weary of the tedious manual creative analysis. Therefore, he developed an AI system that fully automates the process and suggests what to create next.
The 5 Most Common Klaviyo Mistakes (and How to Fix Them)
You're already paying for the traffic. These five Klaviyo mistakes are why it's not converting, and every single one of them is a quick fix.
Why AI in Performance Marketing Still Needs Great Human Input
Cody Plofker's AI workflow at Jones Road Beauty is impressive, but his main message is that human judgment remains irreplaceable by AI.
How To Make Ads That Spend $10K/Day
Harry Delmege provides an insightful comparison between a $100-a-day ad and a $10,000 ad, focusing on quality rather than just volume or AI variations.
The 9 Most Pressing Topics for Meta Advertisers in Q3 2026
Q3 isn't the quiet season, it's the dress rehearsal, and what Meta advertisers do right now will determine how ready they are when BFCM hits.
The Art of Messy Creativity: Lessons from Matthew Gattozzi on Ad Creative in the Age of AI
Matthew Gattozzi shares an important reminder for creative strategists: while AI can help polish your ideas, it can’t generate them that inspiration still comes from you.
How to Build Repeatable AI Workflows to Scale Great Results
If your team is reinventing the wheel every time it opens an AI tool, skill files and markdown workflows are the system you've been missing.
How To Test Creatives on Meta in 2026: The Ultimate Guide for Brands and Media Buyers
Creative testing is the hottest topic in Meta ads right now, here's the framework top media buyers are using to stop burning budget and start compounding wins.