For Black Friday, the winning strategy isn’t choosing between evergreen and holiday creative but knowing how to use both effectively.

Stop chasing the true ROAS number, it doesn't exist. Here's how the best agency operators in Foxwell Founders make the numbers useful instead of accurate.

The audits that actually move accounts start by picking one of four jobs first and everything else, including the checklist, is downstream of that choice.

If you're a brand still treating warm and cold audiences the same way, you might be scratching your head about why new customer numbers aren’t budging, so let's explore some fresh strategies you can use on Meta in 2026 to shake things up and attract more customers!

If most of your marketing budget is with Meta, then planning your Q4 budget involves more than just discussions among media buyers, it also impacts inventory, staffing, and fulfillment.

Many media buyers invest heavily in creative while neglecting the landing page; however, Meta's algorithm analyzes your page content to determine who sees your ad.

Every Q4, the same conversation occurs: Meta and Google are becoming increasingly expensive, so we should explore other options. Here’s what to actually do about it.

Torii Rowe carefully manages his budget by utilizing a structured pipeline that tests 100 creatives each week, scaling only those that successfully pass the evaluation. and only scales what actually survives the filter.

Q3 isn't the quiet season, it's the dress rehearsal, and what Meta advertisers do right now will determine how ready they are when BFCM hits.

Creative testing is the hottest topic in Meta ads right now, here's the framework top media buyers are using to stop burning budget and start compounding wins.

Discover how AI-powered workflows can help marketers generate, score, and test dozens of high-quality ad variations before design work even begins.

Oliver Blackshaw's message at Foxwell Lisbon was clear: great ads aren't the goal, they're just what happens when you get the system right.

Danni Osborne has spent two decades marketing luxury fashion, and her message is clear: if you're running luxury like mass-market, you're leaving equity on the table.

Understanding the overlap and gaps in attribution windows helps marketers avoid reporting errors and make informed campaign decisions.

Frederik Boysen scaled his e-commerce brand straight into bankruptcy chasing ROAS, here's what he learned and how profit-first thinking changes everything.