Advantage+ Shopping Campaigns promise smarter optimization and reduced CPA. Here’s what data shows now, plus practical tips for setup, creatives, and account structure.

Meta’s 2022 ad specs are here. Use this cheat sheet to ensure your creative fits properly across Reels, Stories, Feed placements, and more without getting cropped.

Shops ads give Meta better first-party data and can outperform traditional website conversions. Learn how advertisers are using this new destination to increase sales.

If your Click ID percentage seems unusually low, you’re not alone. This guide explains what’s really causing drops, how Meta’s tracking works, and what advertisers can do.

If you're new to paid social, these five principles will keep your campaigns on track: structure, delayed conversions, creative testing, analysis, and smart reporting habits.

From native Reels to lifestyle statics, these six creative types give you practical ideas to refresh your ad account and find your next high-performing asset.

Your landing page might be leaking conversions. These 17 expert-recommended wins from Oddit and Ad Lunam help you improve clarity, speed, UX, and performance fast.

To improve ad performance, you need better creative inputs. This guide covers sourcing creators, building briefs, planning storyboards, and refining the process.

Third-party tools track differently than Facebook. Here’s what causes the discrepancies and how to compare results without getting misled by mismatched numbers.

This edition of the Foxwell Digital Download covers whether remarketing still works, key audit findings, EMQ must-knows, TikTok insights, and scaling strategies.

From audience sizing to creative testing to attribution, these insights from 27 audited Facebook accounts highlight the strategies driving real results today.

If your Facebook ads feel off, EMQ may be the culprit. Learn how Facebook scores your data matching, why it matters, and what steps can improve your results.

Advertisers in 2022 began moving away from traditional retargeting as signal loss and shrinking match rates made TOF-only structures more effective and consistent.

Down performance doesn’t mean starting over. Use this structured recovery framework to find what’s broken, improve creative, fix audiences, and repair tracking.

TOF audiences behaved differently in Spring 2022, with broad and interest-based targeting beating traditional lookalikes. Here’s what worked and why it mattered.