Courtney Fritts Courtney Fritts

Why Your Meta Ads Are Failing (And It's Not Meta's Fault)

Learn why your Meta ads struggle and how misaligned strategy, weak creative, and poor measurement are the real blockers. Get practical steps to improve performance and build a stronger, more resilient approach to Meta advertising.

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Scalability School Podcast Scalability School Podcast

BFCM Q&A: Real Answers From People Who’ve Actually Been In the Trenches

This isn’t a “spray and pray” BFCM checklist. It’s a tactical guide from operators who’ve been through real Q4 trenches. Learn how to pace spend, protect margin, execute gifting creative, and build a backup plan for when auctions spike and performance shifts fast.

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Courtney Fritts Courtney Fritts

Pros and Cons: Meta Cost Controls

Learn when Meta’s Cost Controls (Bid Cap, Cost Cap, and Target ROAS) actually help performance. Discover why Highest Volume bidding often wins and how to use cost controls strategically for e-commerce growth.

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Mary Foxwell Mary Foxwell

Mastering Creative Best Practices for Roku Ads Manager

Roku advertising isn’t about chasing clicks it’s about capturing attention. With Roku Ads Manager, paid social advertisers can turn their top performing Meta or TikTok creatives into cinematic experiences that drive brand recall and conversion from the couch.

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