We worked with some of the best ad buyers in our space to see what’s working for them, as well as brought ideas from our own accounts we manage to bring you some ideas you can implement today to get that ROAS back in the positives.

Consolidation. Consolidation. Consolidation. OK, yes—agreed that we all need consolidated ad account structures, but what does this actually mean? We got you.

We know that in 2022, consolidated account structures are what’s working and what’s suggested by experts across the board. However, just saying “consolidation,” doesn’t mean we can have one giant broad audience with no exclusions and still be profitable.

How are you approaching this next two weeks and trying to scale if the client no longer has a holiday offer?

We posted a video screenshare of a walkthrough of remarketing from one of our Foxwell Digital accounts recently in the Foxwell Founders Membership, and since it got such a positive response, we wanted to share some of the best parts of it with you.

These are tiny segments of the value we drive in the Foxwell Founders Membership. Enjoy this small “preview” on us!

Get the metrics you need (regardless of whether Facebook Ads Manager provides them to you) with custom metrics.

How should I break down my advertising budget? Here’s a question that ad buyers find themselves asking other ad buyers multiple times per year… even multiple times per week, and maybe even multiple times per day. You’re not alone.

To trust Facebook Ad Manager Analytics or Google UTM Analytics … that is the question. One of our Foxwell Founders Member posed the below question about discrepancies between Facebook reporting and Google reporting, and which one to trust and use for decisions to scale (or not to scale).

You've seen the ads. The ones that claim there are these platforms that can save you by retaining all of your customer data so you can know, more accurately, what marketing efforts really drove the needle forward.

We recently reviewed a massive piece of content put out by a wonderful and smart company in our space and wanted to mention that while it does include some awesome nuggets that every ad buyer should know, it also brings out some pieces of advice aren’t necessarily best practices across the board (to us).

A lot has changed with the Neighborhood Ad Center (Nextdoor’s self service ad platform) since the last time we posted about it and started running client ads through it. As it becomes more important to diversify paid marketing efforts, we wanted to quickly highlight some of the most impactful updates on the Neighborhood Ad Center.

Social proofing = having lots of comments, likes, and shares on an ad. Did you know you can make the same ad, with the same comments/likes/shares show up in all the campaigns and ad sets you want so that each ad isn’t its own separate ad with different engagement? It’s a SUPER common question, and if you’ve reached this blog, you’re not alone.

It’s rough out there in the Facebook ads land. Not all accounts are bad, but we continue to see instability, inconsistency, rollercoaster ups and downs, and a bigger range of what is and isn’t working across different accounts.

We recently created a soft metrics dashboard in Facebook reporting to help us transition from our old faithful reporting dashboard to one that has more trusted data.